These anchor points are Future Goals, Purpose, Values, Target Audience, Positioning and Persona.
Future goals define the collective audacious goals of the stakeholders – where do we want to take this and what do we want to achieve?
ANTOINE DE SAINT-EXUPERY
A brand strategy is a blueprint to construct a new brand or refresh an existing brand. While this exercise is rooted hard in research, it is important to derive six anchor points that will ground your initiative to build a brand of your business.
These anchor points are Future Goals, Purpose, Values, Target Audience, Positioning and Persona.
Future goals define the collective audacious goals of the stakeholders – where do we want to take this and what do we want to achieve?
Purpose
The purpose defines ‘the what’, ‘the how’ and ‘the why’ of the business. What does your company do? A phrase or sentence describing your primary business for the next five years.
How do you do it? What’s your secret sauce? What technology or approach sets you apart from the competition?
Why? The reason you get out of bed in the morning and go to work. The why should reflect the core reason your company exists.
Values
Values are “stuff that really matters to us” or, better yet, “decision-making principles”.
Lots of companies list their values, but very few do the hard work to reduce and prioritise.
Knowing your most important value makes decisions easier, clarifies your message, and sets you apart from the competition. It’s hard work but worth it.
Audience
Who qualifies as an “audience”? Customers. But you can think more broadly by asking this question: Whose opinion do you care about?
Your brand matters not just to customers but also to other businesses, reporters, advertisers, employees, potential hires, and regulators.
Position
A robust brand positioning strategy is the cornerstone of a company’s identity, guiding how it presents itself in the market and distinguishes itself from competitors
In essence, effective brand positioning is about creating a unique space in the market and in the minds of consumers. It’s a strategic effort that combines understanding your own strengths, knowing your audience intimately, differentiating from competitors, and maintaining a consistent, adaptable brand presence. This approach not only helps in attracting and retaining customers but also in building a lasting brand legacy.
Persona
Defining the personality of the brand over a set of sliders is the first exercise.
We follow this up with defining the personality archetype(s) for the brand from the 12 archetypes
These six pillars define the strategy or the blueprint to create your brand. This is done as a collaborative workshop with all the key stakeholders in the business.
A solid six-phase workshop with all stakeholders involved will set the brand path to success.
From generating the right idea about the future of your brand and forming the right transition between ‘what your company does’ till the positioning and plotting of your brand in the competitive market.
We at Zamstars are focused on preparing and developing a long term plan that is set to drive your brand towards developing combined components of your company’s character that make it identifiable. By forming the optimum strategy a well-defined and executed brand strategy is directly connected to consumer needs, emotions, and competitive environments.
Zamstars team was involved with the Bangla Tigers team and management from Day 1 by engaging them with fans via virtual Q & A sessions, keeping the fans updated on the team's journey through the pandemic.
> Know moreZamstars helped one of the largest hotel brands of the world to become the hottest destination in Bengaluru within months while establishing a loyal fan base
> Know moreThe Centre of Excellence in DS & AI, a NASSCOM & Government of Karnataka initiative, was created to accelerate innovation adopting AI & Data Science for larger societal benefits.
> Know moreLocated in the heart of South Bengaluru, The Pump House is a microbrewery renowned for its ambience and beers throughout Bengaluru, but how did it reach here? Here's how.
> Know moreWith over three decades in the Construction Project Management Consulting industry, ANP was one of the first companies in the country to offer Management Services for construction projects.
> Know moreAceBot, an AI chatbot, needed to acquire large business and project teams as a user base in the US market.
> Know moreChildren’s playground equipment manufacturer, hired us to increase visibility and sales.
> Know moreDurga, a residential real estate developer, partnered with Zamstars for sales conversion.
> Know moreIPTL's Indian Aces reached out to Zamstars to increase online reach, engagement and to help them win the official twitter battle.
> Know moreTelecom Technology Solutions & Services Provider, hired us to increase brand visibility and visitors organically.
> Know moreHoneyworks LLP is a home and bathroom accessories product manufacturing company, producing first of its kind bathroom accessories made of custom-blend ceramic compounds.
> Know more