The Pump House

Micro-brewery, J P Nagar, Bangalore

   

How a micro brewery became the talk of the town with more than 90% occupancy

Overview

The Pump House is a Brewpub that quenches the city’s thirst for Craft beer of an excellent kind. This place will get your spirits high, inhibitions low and cravings satisfied – all of this and more – one too many indulgences at a time.

When you want to taste some finely crafted brews matched only by food that reflects the cities warm spirits, this is where you end up looking for all things comforting – to get Tastefully Wasted.

Problem Statement

TPH aspired to position the brewpub as a Social Hub.

A place where consumers are aware of the brand and walk-in to meet people, enjoy conversations over art, music and sports or collaborate over a business deal, while indulging in freshly brewed beer and delicately crafted and plated food.

Solution

The approach was to project the key stakeholders, i.e. the chef and the brewmaster as thought leaders in the FnB industry.

The key was to highlight the core of the business:

  • Ambience
  • Food
  • Brew

We started with creative interactive content like behind the scene videos of the brewing process, how the best selling dishes are being made, and the ambience.

An interactive communication and content strategy to enhance engagement with the audience through social platforms

Unique and cohesive campaigns like Q&A’s with the chef, cocktail mixing events at the venue, recipe videos and more were executed to ensure the target audience is hooked and engaged with the brand.

Our Offerings and Services Delivered

Online Brand Launch

Social Media Marketing

Online Reputation
Management

Visual Content Production

Curated Events

Google Business Page Management

Key Accomplishments & Outcomes Delivered

  • 200% increase in the organic traffic to the website in 4 months
  • Reviews and ratings raised to be positive by more than 90% in 2 months of the launch
  • Reduced brew cycle time from 4 weeks to 2 weeks
9 K+

Facebook Page Likes

1.9 K+

Instagram Follwers

700%

Increase in enquires
through google

3000 K+

People Reached

300 K+

Engaged Users

10 K+

Google Business Reviews

Let’s hear it from the client