Good brand experience is great business

About Us

What?

Have you ever pondered why you favour one ride-sharing service over another, or choose one Italian eatery instead of its competitor? Often, it's because some businesses seem more in tune with your interactions. They resonate with you – they speak your language, understand your needs, and consistently do the right thing.

Every business ought to deliver a meticulously crafted experience, not just for its customers but also for employees, vendors, and partners. Designing this experience involves fine-tuning every interaction with key stakeholders, turning your business into a powerful brand. At Zamstars, we specialise in creating this enchanting brand experience. We focus on ensuring coherence and consistency throughout the customer journey – from acquisition and engagement to retention. Essentially, we are a design-driven customer experience consultancy with expertise spanning brand, marketing, and sales.

How?

Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

But how do you shape such a memorable experience through customer interactions and communication? It begins with a deep understanding of your users and audience. When you truly know them, your engagement becomes more empathetic, making your business feel more personal and relatable, rather than an impersonal entity. It’s about creating an enterprise that connects emotionally with its customers.

At Zamstars, we believe in crafting both the emotional and rational aspects of communication. Our strength lies in transforming business communication into clear, useful, and usable information, enriched with an emotional narrative. This approach ensures your customers not only know about your product or service but understand its value and develop a strong emotional connection to it.

Why?

We at Zamstars hold a fundamental belief: ‘Good brand experience is great business.’ Our mission is to bring this belief to life for your brand, crafting experiences that resonate deeply with your audience and drive business success.

Abhijit Sengupta
COO

Anjali Bansal
Tech

Chethan Kumar
Finance & Operations

Gurpreet Singh
Design

Jai Kishore V
Design

Manpreet Singh
Program Manager - Growth

Manthan Gohil
Design

Monish S P
Finance & Operations

Murshid K
Design

Paramesh B D
Operations

P Yeshashwini
Tech

Ranjith Reddy L
Digital

Rohan Choudhary
Tech

Sanchita Chakraborty
Digital

Sandip Acharyya
Content

Shankar R C
Design

Vinodh Kumar T
Head - Tech & Digital

BRAND

RESEARCH

Understand consumer/user, competition, company and culture.

STRATEGISE

Define a positioning and a persona that is unique and memorable.

DESIGN

Design the structure and the system of the brand to create a language.

LAUNCH

Devise the narrative for a launch and further brand stories for relevance.

HEALTH CHECK

Create a metric set to measure the reputation and experience.

MARKETING

PLAN

Devise a strategy for brand communication - product/service or demand generation.

CREATE

Develop the assets as a connected content across awareness, knowledge and change.

PUBLISH

Identify a channel palette and publish content with a goal.

MEASURE

Measure and prescribe across channels to get closer to the goal.

RESPOND

Nurture from content, to conversation, community and conversion.

SALES

COLLECT

Collect all the leads from multiple touch-points to a singular tracker.

PROSPECT

Collate the prospective set to further engagement.

QUALIFY

Increase predictability by qualifying the leads from cold to warm.

CONVERT

Negotiate scope, time, effort and cost to convert.

DELIGHT

Collect Net Promoter Score and Feedback Loop for Customer Delight.

In the News

As a leader in Marketing, Branding and Sales, Zamstars has been in the buzz for achieving impeccable results since its inception.

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Blog

Yes, we have the ‘Write’ skills! With a team of prolific writers, our content is tailored to provide a great read with a story line that keeps you wanting to read more.

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Join Us

Zamstars is not a company, but a Human Organization. If you’re looking for aspiration through inspiration, we might have a solution for you.

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