A brand never exists in vacuum. It lives and thrives in a connected world of a specific culture. There are attitudes and trends that are prevalent in the society today about your product or service. Do you know the width and depth of that?
It appeals a definite set of people with an intent and behaviour. As a business promoter you need to understand the category of products or services. How well do you know your competition? In this environment how can you create a business or a company that is trust-able and is beneficial for the people and partners.
Given this context it is important for the stakeholders to understand the playing field to get the strategy right.
At Zamstars we have a robust process for initial research for a brand through Observation, Participation and Immersion. We conduct surveys, workshops, interviews, focus groups and desk research.
The Zamstars research team then analyzes the finding to derive insights to create a solid brand strategy.