It is defined and structured with the intrinsic intention to use these numerous channels to leverage digital tactics with their online consumers. From the website itself to business’s online branding assets and components; digital advertising, email marketing, online brochures, and beyond. That is the sweet spot we strive to optimize to yield maximum returns.
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.