Four Seasons Hotel

At Embassy One, Bengaluru

Four Seasons Hotel Bengaluru

Hotel, Bangalore

   

How Zamstars successfully launched the newest property of one of the biggest hotel chains

Overview

Rising in the centre of the landmark Embassy ONE development in the heart of India’s IT capital, Four Seasons delivers a dynamic experience that reflects Bengaluru’s innovative, entrepreneurial and cosmopolitan spirit. From the Hotel’s vibrant restaurants and lounges to its tranquil gardens, this is where the city comes to connect and be inspired.

Problem Statement

To announce the arrival of the Four Seasons Hotel in the IT Capital, and a transit hub for travellers across the world - Bengaluru

Position the property as the best choice for travellers in the business and leisure category and also promote the unique and diverse F&B outlets in the property. We also had to bring about the aspect of the brand having a local connect with the city.

Solution

Zamstars devised engaging and cohesive social media campaigns based on the 3 core values that Four Seasons as a brand stands for.

Cultivating Craftsmanship and Mastery
Celebrating Character and Personality
Fostering Connections to People and Place

We defined the target audience and created an effective strategy for paid promotions with a primary focus on Brand Awareness and Targeted Traffic. We created a cohesive content calendar with a strategic approach to promote the accommodations, events, staycations and also the F&B outlets at the property. Campaigns revolving around the staff and their experiences helped establish a local connect with our audience.

Our Offerings and Services Delivered

Brand Launch

Social Media Management

Visual Content Production

Print Collaterals

Paid Promotions

Key Accomplishments & Outcomes Delivered

100 K+

Facebook Page Likes

5 K+

Instagram Follwers

2 K +

Twitter Followers

15,000 K+

People Reached

1,000 K+

Engaged Users

100 K+

Website Clicks

Key Accomplishments & Outcomes Delivered